This was one of the tips Matthieu Colpaert shared with us during a guest lecture, and it immediately spoke to me and has stuck with me!
As a PR professional, you are constantly at work. Whether it's attending events or organizing them. Maybe there's a product launch, crisis situation or other time-sensitive activity, it's definitely not a nine-to-five job. Although there are days when you work at your desk, you are actually monitoring online activity and responding 24/7. Gert Vandermeulen also mentioned this several times when we were on a company visit to UPR. Don't forget: you might be at a party but you're still working so don't drink too much :)
The unpredictable nature of PR work often requires flexibility and a willingness to work outside standard office hours to achieve the organization's goals and respond effectively to the needs of the media and public.
Paris Fashion Week
On September 22, the Etam show took place during Paris Fashion Week. Etam is a well-known French brand specializing in lingerie, nightwear and women's clothing. Etam regularly organizes fashion shows and events to present their latest lingerie collections. These shows are often attended by celebrities and influencers. PR professionals often attend such events to attend or help manage publicity and media coverage.
Sarah Puttemans, Jamie-Lee Six, and others attended the event.
Lore 🙈
Source
Guest lecture October 6 Matthieu Colpaert on Fashion PR
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